About this course
By the end of module 1, you will have all your marketing assets ready to build a website and more!
More importantly , you'll know where these marketing assets are located when you need to set up a new service, create a graphic or advertisement.
This is also why the organization and planning come first. Most course creators think of going directly into the project and "figure it out as they go." Huge mistake!
Listen, setting up project management and organization isn't the most fun or exciting part of creating an appointment booking website. But it's necessary. So, let's get it over and done with and then get into the good stuff!
And also... welcome to this journey!
It's exciting to be at the start of something new.
Gather, collect, create all your marketing assets BEFORE creating your website and appointment booking system!
Discover what you'll get done by the end of this module and how to best get there.
If you're ready to learn, apply and grow your business this class is for you!
If at any time you decide you just want someone else to build this, we can help.
Let me know how I can make the course better!
Leave your comments after each lesson!
It's better to have your marketing assets ready before you start building your website
I have so much more to teach, let me know what class you want to see next!
I only recommend products and services that I use and you'll love! We're paid a small commission for our referrals which keep our prices low!
Who is Judy Ellis?
I want to see your appointment calendar full. An easy booking experience for your customers that they tell others to boost your business!
Create a folder where we can store all your marketing assets. You'll need these assets for your website, appointment booking, social media marketing and more!
Create subfolders to hold photos, background images, text, logos and more!
Don't go overboard, just a document called "ToDo List" or use the Reminder/Task list in your phone
Next, we will be collecting assets for your website and digital marketing systems
How to explain what you do in 10, 30 or 60 seconds
If you have a logo, great you're ready to go. If you need to create one I'll show you some amazing and simple ways. But don't spend too much time creating a logo, it's not required!
Your competitors can give you ideas and inspiration BUT don't copy!
Do you have brochures, business cards, flyers or other marketing content you can use for your website?
Photos convey a message and make your website beautiful!
Find amazing free stock photography to use in your digital marketing
Your domain name is your brand too!
Don't give out your personal mobile phone number!
Add a business line to your smart phone.
An intro video on your website shows the "real" you but doesn't have to be perfect.
Now that you have your marketing assets ready, let's build your website and add your appointment booking system
Why WordPress is superior to any other website design platform
It's easy to find web hosting but with WordPress you need to consider more factors. I'll show you simple and effective solutions.
If you purchase cPanel hosting you'll need to follow the WordPress setup wizard.
I've spent hours and hours working with appointment booking services and plugins. WP Ameila is by far the best solution for the cost!
Download the plugin but don't extract it. We need to upload the .zip file to the website next!
Next we add employees, categories, services, prices, descriptions, photos and more!
Next I'll show you how to add the booking system to your website
If you have intake questions or custom fields, learn how here.
Amelia is an amazing solution to your appointment booking needs!
View your appointment calendar and how to sync with Google calendar
Learn to setup payment gateways if you collect payments at time of booking.
You'll only need this IF your emails are not being delivered to your customers or your inbox.
IF everything is working well, skip this
IF you want to send a reminder, will an email be effective? It's better to send a text!
There are a number of [shortcode] options and you can add them to multiple pages, widgets and even blog posts!
ARE YOU READY!
Now we pull it all together and edit your site content, add your appointment booking and more!
I'll demonstrate creating a logo from scratch on LogoMakr.com. IF you already have a logo you'll see how to upload the logo
Next we'll replace the photos with those you have in your assets folders
Now we start replacing default content with your text and words
I'll show you how but don't advise it. The fonts were picked and the website designed around it. You risk changing the overall look but it will be good to know.
I started with a "yoga" website and I'll show you how to search/replace the word "yoga" for "energy healing" on the entire site. If you are a barber or lawyer or accountant you can do the same!
I'll show you how to add/remove pages if you need more or less. After you change the pages you'll need to update your menus or create a footer menu.
Add your appointment booking to multiple areas of your website
Customize your About and Contact Pages
At this point you'll have a fully functional website, with appointment booking, ready to share and take appointments!
Share your new website on social media to attract visitors and book appointments. Create articles in your blog to share on social media, attract visitors and book appointments. Rinse and repeat over and over!
Your website is your publishing platform that connects to social media, email and search engines!
Your blog is your publishing platform to share you knowledge, experience, stories, reviews and more. Post to expand your website content and share on social media sites to bring in more visitors!
Take your website to the next level with these extras!
These options are not required to start booking appointments and can be added later.
Do you have a Google or Office 365 Calendar setup on your phone?
You can use the free Google docs/slides/spreadsheets
Learn about the free SEO tool Keyword Keg